Opportunities for educational interactive tablets: LCD blackboard penetration will exceed 30% by 2025

Recently, Beijing made it clear that the third grade will return to school on April 27, and the third grade on May 11. During the outbreak of COVID 19, the online education and offline education equipment markets in China experienced hot and cold respectively. With the gradual control of the epidemic, the user group began to flow back offline, and the classroom interaction equipment in the education market again became the focus of equipment enterprises and students' parents.

Education tablet first down: traditional multimedia classroom saturation, new smart classroom slow

In recent years, under the new wave of education informatization 2.0 era, the extensive application of new informatization and intelligent teaching modes such as cloud classroom, video and broadcast application, flipped classroom, etc., makes the information bearing tasks of interactive display products in the education equipment market increase sharply. The combination of interactive tablet hardware and software has made it a hot spot in the market. By the end of 2019, China's overall coverage of interactive tablets in the education market had reached 76 percent, with 1.226 million units shipped that year, according to RUNTO.

Traditional multimedia classrooms have a high penetration rate of equipment, while smart classrooms representing emerging markets cannot be quickly implemented, so the new demand for equipment is gradually slowing down. In 2019, the sales of educational interactive tablet begin to decline, but whiteboard and blackboard products show a trend of development.

The sales structure and changes of educational interactive tablet products in mainland China in 2019

Data source: RUNTO , unit: 1000 units, %

Liquid crystal blackboard accelerated penetration, 86 "accounted for more than 70%

Influenced by such factors as the introduction of interactive electronic whiteboard size specification by the ministry of education, the layout of products in the end market will be changed from "new" to "updated", the demand will be sublimated from "having" to "excellent", and the high-end product upgrading iteration is imperative. As a new product, the liquid crystal blackboard is highly integrated and expands the functions of liquid crystal whiteboard and traditional blackboard in technology, which has been quickly integrated into the education market. According to data from RUNTO, the sales volume of LCD blackboards reached 132,000 units in 2019, with the market penetration rate exceeding 10% and the year-on-year growth rate reaching 86%.Among them, 75 "and 86" are the main sizes, especially 86 ", which account for more than 70%, with a year-on-year growth of 17.6%. The new 98-inch and quantum dot technology products have also been pushed into the market.

2019 education LCD blackboard market size structure

Data source: RUNTO , unit: %

In the future, the penetration rate will exceed 30% in 2025

After years of precipitation in the whole education market, the industry pattern has been clear, but with the price competition, profit compression, enterprises have increased resources to invest for new market and profit growth point, liquid crystal blackboard as the industry has great potential products by the city to maintain the "continue to be good" rating judgment.

Forecast of educational tablet product structure in mainland China from 2020 to 2025

Data source: RUNTO Technology, unit: %

RUNTO PID industry chain senior analyst Bonnie predicted that the future is still optimistic about the development trend of LCD blackboard in the education tablet market. It is estimated that the market penetration rate will be 15.5% in 2020 and 32.7% in 2025. The development potential will be judged in such market segments as general education, higher education and training.