Intelligent Projection Bucked the Trend with a 43% Tncrease in February, with Eye Care and Education Selling Points

According to the latest Chinese Smart Projector Retail Market Monthly Tracker report by RUNTO, the online sales volume of China's Smart Projector Retail Market in january-february 2020 was 437,000 units, up 16.2% year on year. The sales volume was 1.00 billion yuan, up 13.6% year on year.

On a monthly basis, according to online data from RUNTO, sales in January were 235,000, roughly flat from a year earlier and down 3% from a month earlier. February sales were 202,000 units, up 43% from a year earlier and down 14% from the previous month. Although the epidemic of COVID-19 has brought a large negative impact on the production and offline channels, the importance of the online market has significantly increased. Intelligent projection companies have seized on consumer demand for large-screen devices and large-screen content during the epidemic and pushed the online market to buck the trend.

The economy of live broadcasting continues to heat up, and the effect of anchors with goods is obvious

2019 is called the first year of e-commerce live streaming. Data show that the growth rate of taobao live streaming has exceeded 150% for three consecutive years, and the "goods" of live streaming have covered all types of commodities. The appearance of live broadcast makes the display of goods more intuitive, and what you see is what you get.

E-commerce live broadcasting is driving the intelligent projection industry. In addition to the live broadcast of platform merchants themselves, the head anchors are more favored by consumers by virtue of their popularity effect and higher product discounts. Online data from RUNTO shows that in January and February of 2020, P3 and T9 nuts were delivered via web celebrity live broadcast by anchors, and the sales volume increased significantly, making them one of the TOP5 best-selling models of the month.

Epidemic changes the market, big screen, eye protection and educational resources into selling points

Due to the need of epidemic prevention and control, watching videos, playing games and cooking food have become the daily routine of stay-at-home life. Traditional devices such as mobile phones and tablets have limited movie-watching experience. Large projection screens can bring better audio-visual and audio-visual experience and immersive experience. Moreover, intelligent voice and IoT technologies give projection products technological attributes, making them more popular with young consumers.

Eye care and educational resources have become the main selling points of projection companies, with the advent of the "no stop, no stop" model raising concerns among parents about vision health and online education. Multi-screen interaction has become the standard of intelligent projection, through the screen can be easily cast into a large screen; At the same time, intelligent projection for diffuse reflection imaging principle, soft light more eye protection.

Online education, enterprises have online education content. Jimi synchronizes the teaching materials of people's education edition, and also provides free educational resources of learning, VIPkid, new Oriental and other platforms. Timely and quickly meet consumer demand, pole rice in January and February to maintain the top position. The launch of learning and thinking light classes and free online classes by tempe helped boost its sales by 86% in the first two months compared with the same period last year.

The outbreak reflects the huge potential of the market for children. Children's modes, which attract parents' attention with lower blue light, healthier content and more learning resources, are heating up. According to online data from RUNTO, sales of products with built-in children mode accounted for 29.1 percent in january-february 2020, up 14 percentage points from the same period last year.

In january-february 2020, smart projection grew against the backdrop of a 30% decline in retail sales of consumer goods such as home appliances and audio and video equipment. Although the outbreak did not bring great pressure to the intelligent projection market, but with the slowdown of market growth, how to maintain the increment is still a problem that enterprises should think about.

The "Chinese Smart Projector Retail Market Monthly Tracker" report by RUNTO contains Monthly updates of Retail data of online Retail volume scale, sub-channels, brands and product configurations, as well as popular models and price trends.