Global Projector Shipments Reach 14.31M in First Three Quarters of 2024; XGIMI Maintains Leading Position in Home Market for Seven Consecutive Quarters

Release Time：2024-12-21Source：Author：Hits：

Following steady growth in the first half of the year, the global projector market continued to show strong momentum in the third quarter of 2024. According to data from RUNTO, global projector shipments reached 4.9 million units in 2024Q3, representing a 9% YoY increase. The cumulative shipments for the first three quarters reached 14.3 million units, up 6.1% YoY.

The home market segment has demonstrated remarkable growth dynamics, primarily driven by the following factors:

First, the ongoing upgrade of the global consumer electronics industry has transformed home entertainment methods, leading to a significant increase in demand for large-screen smart display devices.

Second, breakthrough achievements in core projector technologies, including light engines, optics, and chips, have resulted in substantial improvements in product performance and user experience.

Third, new consumer groups are demanding the integration of home and social scenarios, pushing projector products toward smarter and more portable solutions.

According to data from RUNTO, the global home projector market shipments reached 4.2 million units in Q3 2024, showing a 14% YoY increase and accounting for 85% of the overall market. Cumulative shipments for the first three quarters reached 12.18 million units, up 11.5% YoY.

Global Projector Market Quarterly Shipments by Scenario 2023-2024Q3

Data source: RUNTO, Unit: K

XGIMI Maintains Global Leadership in Home Projector Market for Seven Consecutive Quarters

With strong market performance, XGIMI continues to maintain its leading position in the global home projector market. Since 2023, XGIMI has ranked first globally in this market segment for seven consecutive quarters, further consolidating its leadership position in the global smart projector sector.

According to data from RUNTO, XGIMI continued to lead the third quarter with a 4.1% market share, achieving an overall share of 5.9% for the first three quarters.

In terms of technological innovation, XGIMI has continuously increased its R&D investment, establishing a complete independent research and development system in light engine and whole machine development and manufacturing, consistently enhancing product core competitiveness. In 2024, XGIMI launched several flagship products overseas, including the AURA 2 ultra-short throw laser TV and HORIZON S series home smart projectors, which gained market recognition.

Regarding channel strategy, XGIMI adopts an integrated online and offline development approach. The company has deepened its presence on mainstream e-commerce platforms such as Amazon and Rakuten Japan while actively expanding into international retail channels including BestBuy, MediaMarkt, and Saturn. Additionally, the company has opened brand experience stores in key global markets to enhance brand influence through high-quality product experiences.

Market Share of Major Brands in the Global Home Projector Market, 2024Q3

Data source: RUNTO, Unit: %

Global Projector Shipments Expected to Exceed 21 Million Units in 2025

Benefiting from strong performance in the first three quarters and various promotional activities in Q4—including China's "national subsidy" program combined with Double 11 shopping festival, and overseas Black Friday and Christmas sales—total projector market shipments are expected to reach 19.77 million units in 2024, representing a 5% YoY increase.

Looking ahead to 2025, the global projector market faces both opportunities and challenges. On the positive side, consumer awareness of projector products continues to improve, cross-border e-commerce channels are flourishing, and technological innovation alongside supply chain maturity is advancing. However, the potential advent of Trump 2.0 era might bring high import tariffs, which could significantly impact Chinese companies' overseas expansion.

RUNTO forecasts that the global projector market will continue to grow in 2025, with shipments exceeding 21 million units.