Hisense launched new products in Las Vegas, such as curly screen laser TV, panchromatic laser TV and screen sound laser TV. Lin Lan, vice president of Hisense Group, told the first financial reporter that the target of Hisense TV in the next three years is to increase the shipment volume from 20 million last year to 40 million, and to become one of the top two in the world.
Liu Xianrong, chief scientist of Hisense laser display company, said that Hisense curled screen laser TV can achieve screen curling while maintaining the same optical performance, and integrate with the home environment. Hisense also launched 75 and 100 inch panchromatic laser TV, of which 100 inch panchromatic laser TV will bring the technical exhibition of 4K laser TV Dolby vision content playback in this ces. And the screen sound laser TV uses the cellular bionic screen sound technology to realize the integration of sound and picture.
Lin Lan said in his speech that Hisense laser TV has covered all-size products from 75 inches to 150 inches, and achieved a breakthrough from monochrome to tricolor in image quality. At the same time, he revealed that in 2020, the global Toshiba TV brands will return to Hisense one after another, holding Hisense TV and Toshiba TV. It is expected that the shipment volume of independent brand TV in the next three years will reach 40 million sets, which is expected to enter the top two in the world.
In November 2017, Hisense announced the acquisition of 95% of the equity of Toshiba TV, and completed the equity transfer formalities in February 2018. Since then, the business operation of Toshiba TV has gradually improved. With Toshiba's image quality optimized chips, Hisense has improved the level of image quality chips. In 2019, Hisense's global TV sales have exceeded 20 million sets.
Keyword: TV
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