Huami's mission vision is to connect health with technology

On December 3, huami technology (NYSE: HMI) 2019 annual strategic media communication meeting was held in Beijing. Huang wang, founder, chairman and CEO of huami technology, announced at the meeting that the "end + core + cloud" strategy has been fully implemented, and released the company mission of "technology connection health". The future vision is committed to building a global health ecology and being the most trusted partner of users.

At the meeting, huami technology announced the cooperation with AliveCor of the United States to expand the medical ecg service market in developed countries in Europe and the United States. At the same time, huami global innovation center has signed a strategic memorandum of understanding with the department of cardiovascular medicine of Peking University first hospital to jointly promote the heart health management program in China.

The sales breakthrough strategy will be implemented in 2019

Huang first reviewed huami's achievements in 2019: as of August 27, 2019, global shipments of smart devices exceeded 100 million. Total shipments in the first three quarters of 2019 reached 27.6 million units, surpassing the 27.5 million units shipped in all of 2018 (last year); Revenue for the first nine months of the year, at 3.7 billion yuan, also exceeded revenue for the whole of last year.

In terms of products, the mi band 4 released in the summer of 2019 exceeded one million units worldwide in eight days, setting a record for the series.

After a series of new product launches, huang said that the layout of huami's AMAZFIT smartwatch has expanded from the original smartwatch, basic smartwatch and flagship smartwatch to a total of six series including health watch, fashion smartwatch and X series.

The reason to build 15 models on sale, SKU up to 39 large "watch factory", he explained that watches have decorative nature, so the needs of users are diverse; As a company focused on smart wearables, huami has the ability and responsibility to meet the different needs of users.

This has been rewarded by consumers in the market: AMAZFIT shipped more than 1m smartwatches in the third quarter of this year for the first time. In this year's singles' day, the amazon fit won 19 sales titles on Tmall and jd.com, the two major e-commerce platforms of huami, making it the king of smartwatches worth less than 1,000 yuan.

In terms of chips, huangshan no. 1, independently developed by huami technology, has also been used in mass production of several Amazfit watches and bracelets this year, including the current flagship Amazfit smartwatch 2 ECG. Thanks to the huangshan no. 1 chip, it is the only smart Watch in the world that can compete with the Apple Watch and have ECG detection capability. In addition, huami has invested in two star risc-v startups, SiFive and GreenWaves, and actively participated in the research and development of international cutting-edge chip technology.

With the continuous increase of smart device ownership and shipments, huami has become the world's largest human sports and health data company. By September 30, 2019, huami had recorded 7 billion nights of total sleep and 21.1 billion hours of cumulative heart rate monitoring. The total number of ECG was 14.89 million, and the number of af cases and suspected af cases was nearly 70,000.

With the support of powerful artificial intelligence algorithms and an excellent team of medical experts (more than 90% have master's degree or doctor's degree in medicine), huami technology has also successfully launched mhealth VIP service, thus realizing the overall implementation of "end + core + cloud" strategy.